Effective internal communication (IC) needs two things: a winning strategy and the right tools. So which IC tools do your team need and how can an app can be your super-channel for successful internal communication?
If one of your business goals for 2019 is to improve internal communication, then you need a robust strategy and the most effective communication tools. Within your approach, you may have some great ideas on how to engage, inform, promote and forge relationships through internal communication. However, without the right communication tools in place, your strategy will fail to get off the ground.
When it comes to internal communication tools, the search can be endless as there are so many options out there. So, which are the ones that are worth investing in and which are the tools that will give you the best results for your business and workers in 2019?
1. Sharing News
Worryingly, a survey by Gallup found that only 13% of employees believe their leaders are communicating effectively. One of the areas where many businesses fall short is the sharing of company news. In fact, 80% of employees want leaders to share more about the company performance, and 50% of employees admit to doing their own detective work to find out more about the company and its current performance.
The problem when employees start to do their detective work is that they may uncover a great number of untruths. This can start a rumour mill within the company which can be bad for engagement, morale and productivity. A news feed, however, can be a great way to share information and ensure employees do not feel like they are left in the dark.
A news feed can be an excellent tool to quell the fears of staff who are looking for information without bombarding some employees with information that they may think is unnecessary.
In 2019, video remains an integral employee communication tool. Video has so many uses and can benefit employees in a number of different ways. From releasing promotional campaigns to company-wide training, the applications of video as an employee communication tool continue to grow.
Video can cover all bases, from serious company announcements to more informal and fun engagement activities that get everyone talking. Another benefit of video is that it is an easy way to bring your brand and the personality of the company to life. Thanks to the affordability of video, it is a quick, easy and cost-effective way to keep employees engaged, even if your workers are dispersed or working remotely.
3. Innovation Challenges
Internal communication can be a fantastic way to breed an innovation culture within the organisation as well as help businesses to overcome innovation challenges they may be facing. With internal communication, you can offer employees the innovation challenges that will encourage a knowledge-based culture. Talking about innovation can invite employees to learn more and ask more questions while delivering invaluable advice that could transform your business.
In fact, 75% of staff believe they would stay longer in an organisation if they felt they were listened to. Using innovation to promote engagement becomes a win for both the organisation and its staff.
Another excellent aspect of internal communication is the ability to provide recognition to your valued team members. 58% of employees believe that the best way for leaders to improve is to provide recognition. This statistic shows that recognition is not always prevalent.
For recognition, internal communication is essential, and it can cover many forms from a simple thanks to a job well done, a celebration of a project on the company intranet or through rewards and perks.
5. Push notifications
There is never enough time for employees or leaders in an organisation, so internal communication tools that value that time are vital. Push notifications are alerts that can be sent to people’s devices without them having to open the app. To ensure your staff have updates when they need them (and encouragement to engage further with the organisation) push notifications can be a great help.
Push notifications should, however, be used sparingly. Too many notifications can cause disengagement for your employees.
Whether social, knowledge-sharing or team-building, conversations still remain an essential tool of internal communication. With the rise of remote working, conversations are few and far between, so it is vital to ensure there is a tool that facilitates conversations. Encouraging group dialogue can be an excellent way to strengthen inter-department teams and include remote or distance workers.
Conversations can take place through calls, video-calling, conferencing, face-to-face, instant messaging or email.
7. Sharing customer reviews
Allow employees to take pride in their work as much as leaders do by sharing customer reviews through internal communication. It provides recognition from an external source which can validate the work they are doing and the pride of belonging to an organisation that receives fantastic feedback.
It is easy to share customer reviews, from linking to independent review sites to posting exceptional reviews onto the intranet.
For organisations that have many distance and remote workers, it can be hard to gather feedback or to determine the morale and satisfaction levels. While your employees may stretch to the far-reaching parts of the globe, bring your team back together with regular online surveys so that you can gather data that is meaningful and effective.
Within surveys, you should also consider conducting regular pulse surveys too. These are quick, simple questions that can give an organisation a quick health check. Pulse surveys are easy to perform through an app and can take less than 30 seconds for your employees to complete.
What direction should your organisation go in next? Let your teams decide! Polls are a fantastic way to encourage engagement and let employees feel like they have a unified voice. Polls can be taken to cover a range of business issues from food in the staff canteen, the performance of your internal communication and the colours of your re-branding.
10. Events calendar
Let your team see what’s coming up for the organisation with a company-wide events calendar. Having a company calendar that is available can help staff to plan around business commitment, clear their diary for social events and make sure that they stay up to date with key company events, even if they are not based in the head office. An events calendar also stops you from having to sending out constant email reminders about forthcoming events. Instead, everything is available to see through a calendar view.
11. Information hubs
Not all internal communication needs to be read instantly. In fact, internal communication can still be very effective, even if it’s accessed sporadically. Information pages can benefit staff when they are searching for specific answers to questions. Of course, to maximise readership and engagement; information should be clear, beautifully presented and information-rich.
Letting staff take ownership of information hubs related to their departments can be beneficial in creating a connected team and improving the efficiency of internal processes.
12. Ask a question
Over a third of employees have to wait for more than three months to get feedback from their managers. However, no employee should have to wait that long for an answer to a question. If they do, they will quickly become disengaged. An ask a question feature can be a great internal communication tool that widens the knowledge base and encourages feedback, thoughts and opinions.
Let staff know that your organisation is there to support them with any difficulties or confusion they face through a well-managed ask a question service. Typically, an easy way to conduct this is through an app where the inbox is monitored and answered within a set time frame.
Time for a super-channel!
To allow your business to enjoy all of these internal communication tools, an all-encompassing super-tool can help. An internal communication app is a fantastic way to encompass a range of tools and communication channels into one easy to use app. An internal communication app can be loaded onto any device, allowing all of your workers to engage, regardless of their location, work hours or commitments providing your organisation with 100% reach for minimum effort.