12 Examples of Internal Communication to Transform Employee Engagement

Stuart Sinclair - September 22, 2020

Time and attention. That’s what you want your employees to give to your internal communications. And it’s also what they are most short of. Your employees are pulled in many different directions throughout the day, with clients, colleagues and bosses all competing to be heard. How can you filter through the noise and make sure that your internal communications are actually getting noticed?

In this blog, we take a look at internal communications examples that will really put your messages in the spotlight. And what is it about these internal communication ideas that makes them different from the norm? They’re interesting. They jump out and really connect with your employees. They create that magical light-bulb moment.

Beware though. It’s not just a case of finding an idea that works and pressing repeat. Your new video diaries may be creating a buzz in the office, but it’s important to mix it up. Effective internal communication is dynamic, multi-faceted and tells the company story in variety of different ways.

In this blog, we take a look at the key types of internal communication and explore how they can be approached more creatively. Whether it’s getting up close and personal with ‘day in the life’ stories or communicating with employees in real time with push notifications, these employee communication examples never fail to make an impact.

Recognition

Something as simple as acknowledging achievement will have an immediate impact on engagement levels. According to TinyPulse, when asked what leaders could do more of when it comes to improving internal communication, 58% of respondents replied “give recognition”. Here are two highly effective examples of internal communication that focus on just that:

Example #1: Employee Accomplishments

When an employee performs well, shout about it. It’s the simplest way to show staff that you value hard work and success. As the saying goes: “criticise in private, praise in public”. The celebration of staff achievements is one of the key internal communication best practices which has a dramatic effect on engagement levels.

Hints and tips:

  • Recognise a project hero: someone who went the extra mile
  • Remember the juniors: if an assistant is excelling, tell everyone
  • Publicise promotions: who’s moving onwards and upwards
  • Sales champions: highlight the top salesperson every month
  • Extra-curricular: did someone speak at an event? Talk about it

Example #2: Team Accomplishments

It’s not just individuals who value praise. Recognising a team or a department as whole creates a sense of unity, as well as personal feelings of pride in a job well done. It’s also a great way to spread knowledge throughout the company. Incorporating team acknowledgements into your internal communications plan will reap rewards long after the actual announcement has been made.

Hints and tips:

  • Innovations: Publicise and praise new ideas and ways of working
  • Improvements: Have IT improved the network speed? Celebrate!
  • Successes: If your customer care team received a compliment, share i

30 ideas to engage your employees and transform your business.

Company News

It’s pretty obvious you’ll want to tell staff about upcoming policy changes, or the latest sales figures. Disseminating critical information is an essential part of the internal communication process. But don’t forget to include news that has a more personal angle as well. Some top-performing examples of internal communication in an organization include…

Example #3: New Faces Profiles

Often overlooked, introducing new hires with a well-targeted internal communication has multiple benefits. Along with making the new employee feel welcome, it will also give that crucial ‘insider’ information that generates high engagement levels. The importance of internal communication in successfully onboarding new employees should never be underestimated.

Hints and tips:

  • Include their photo, name, job title and department
  • Provide a brief description of their role at the company
  • Outline their background and previous experience
  • Don’t forget personal information such as hobbies and interests

Example #4: Event Announcements

Company events are fantastic opportunities to build on engagement. Make the most of it by building excitement before the event with a detailed event announcement. It will boost attendance and ensure success, whether it’s a major trade show or a summer BBQ. A full and exciting events calendar should always be a top priority in your internal communication strategy.

Hints and tips:

  • Don’t forget the essentials: date, time, location
  • Outline the aim of the event e.g. to raise funds for charity
  • Give a dress code. This will be appreciated for conferences and networking events
  • Partners or not? Employees will always ask for clarification
  • Detail what to bring: confirm whether a contribution is expected

Industry News

Your company doesn’t exist in isolation. Your employees are not just part of a company, they’re part of an industry. By including industry updates on a regular basis, you’ll help staff to realise they are part of bigger picture. This is an important role of internal communication and will have a powerful impact on employee morale.

Example #5: Company Successes

Everyone wants to feel they’re contributing to something important. Tell employees when your company makes a splash in the industry. Once employees realise their actions have an impact that is felt industry-wide, they’ll feel like agents of change. And that’s a powerful motivator. One of the common internal communication mistakes is keeping staff out of the loop. Unless they feel their role has wider meaning, engagement levels will decline.

Hints and tips:

  • Positive media coverage: share breaking headlines about your company
  • Trending: Has a company tweet gone viral? Employees want to know
  • Events: Is your MD headlining at a conference? Major stand at an exhibition?

Example #6: Industry Bulletins

It’s not just your CEO who needs to keep abreast of industry news. All team members need to have access to the latest industry scoop. The key is to filter out the most relevant information so you’re not swamping them with daily news. Internal communication trends for 2020 show an increase in the desire for current, relevant news. This is especially crucial when it comes to communication in a crisis situation.

Hints and tips:

  • Sources: Build a list of relevant news sources for the industry and share
  • Highlights: Don’t expect staff to read everything. Highlight the most relevant news
  • RSS reader: Consider an RSS reader such as Feedlyto follow industry updates

Find out how an employee engagement app can play a pivotal role in delivering an employee engagement strategy

Digital

There’s no ignoring the digital revolution. In fact, your employees will expect you to utilise it in your communications. Research by Weekdone shows that companies with a highly effective comms strategy are seven times more likely to use leading-edge internal communication tools. The following internal communications examples embrace the use of digital to best effect.

Example #7: Video Communications

Video is engaging, it’s interactive and it’s personable. In fact, it’s so good at meeting the requirements of today’s workforce, it’s become one of the key methods of internal communication. According to report by Melcrum, 93% of internal communication professionals believe that video has become essential. Consider the following internal communication examples to integrate video into your strategy.

Hints and tips:

  • Video presentations from the CEO
  • Employee interviews on their expert topics
  • Online training sessions and how-to videos
  • Video streaming of company-wide meetings
  • Company procedure updates delivered on screen

Example #8: Push Notifications

If you really want to grab someone’s attention, push notifications are what you’re looking for. They’ll be incorporated with all good internal communications apps, and have the added benefit of allowing the employee to respond directly from their own device. This fact alone will push engagement levels through the roof. When communication channels are kept open at all times for both management and employees, you can’t help but improve internal communication.

Hints and tips:

  • Internal communication platform: effortlessly set up push notifications
  • Crisis communications: deliver a crucial piece of information instantly
  • Company announcements: everyone hears the same news at the same time
  • Feedback requests: a simple way to make sure your survey is completed

Knowledge

Knowledge is power. When your employees have an in-depth understanding of their role and how it sits within the company strategy, you’ll have a workforce that’s performing at a high level. The benefits of good internal communication can really be seen when it comes to imparting knowledge company-wide. Here some internal communications examples that help to promote knowledge:

Example #9: Questions and Answers

Give employees a channel for asking questions and you’re guaranteed to get a good uptake. Often staff don’t ask questions as they are never prompted to do so. But you’ll discover there is a whole wealth of untapped queries just waiting to be asked. In fact, collating feedback should be at the heart of your internal communication definition.

Hints and tips:

  • Internal communications app: Offers a digital version of the outdated suggestion box
  • Weekly opportunity: Make it a regular feature to submit questions
  • Pick the best: Feature answers to the best questions

Example #10: How-To-Guides

Concise and accessible guides that focus on relevant work issues will always be read and appreciated. Whether they are shared through a blog post, an employee engagement app or via video streaming, how-to instructions are a universally popular addition to company news. They are particularly useful when communicating change, offering an engaging way to explain new processes and procedures.

Hints and tips:

  • Productivity tips: time-management ideas and suggestions
  • Health advice: information on staying healthy at work
  • Guides on performing certain tasks: e.g. navigating the new expenses form

Fun

There used to be an idea it was called ‘work’ for a reason and fun was not part of the deal. Not anymore. In fact, fun is now an essential element and that requirement also extends to internal communications. Here are some more light-hearted examples of internal communication to try:

Example #11: Day-In-The-Life Stories

We’re all interested in the nitty-gritty details of our colleagues. Sharing the ins and outs of what Henry in Accounts actually does all day is actually a pretty fascinating read. It builds that vital insider knowledge and creates a sense of camaraderie. These day-in-the-life diaries are an essential ingredient of every internal communications plan.

Hints and tips:

Some questions you could include in the interview, alongside that all-important photo:

  • Q1 How did you get to your current position?
  • Q2 What do you do in your job day to day?
  • Q3 Tell us a funny or memorable story you have from your time in your role
  • Q4 Tell us an interesting fact about yourself

Example #12: Fun Office Moments

Enjoy the lighter times. As long as you’re careful not to embarrass people, sharing entertaining happenings around the office can break down barriers and build friendships. A recent survey from Wildgoose has found that having good friends at work leads to new levels of creativity and productivity. This is especially important in times of crisis, when stress levels are high and work colleagues can provide vital support.

Hints and tips:

  • Snap a photo: If there’s something fun happening, snap and share
  • Office events: Celebrate the silly moments as well as the successes
  • Share the joke: An internal communications app can include a channel just for fun

These examples of internal communication within an organisation highlight the need to keep your content interesting, relevant and varied. Keep these elements your top priority, and you’ll find your internal communications are read, absorbed and enjoyed.

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