10 examples of internal communication that will boost staff engagement

Stuart Sinclair - January 30, 2020
Internal Communications

Time and attention. That’s what what what you want your employees to give to your internal communications. And it’s also what they are most short of. Your employees are pulled in many different directions throughout the day, with clients, colleagues and bosses all competing to be heard. How can you filter through the noise and make sure that your internal communications are actually getting noticed?

The secret? Your internal communications have to be interesting. You need to create content that switches on a light-bulb moment. Your message needs to jump out and really connect with your employees.

However, it’s not just a case of finding an idea that works and pressing repeat. Your ‘Day-In-The-Life’ staff stories may be creating a buzz in the office, but it’s important to mix it up. Internal communications need to be dynamic, multi-faceted and tell the company story in variety of different ways.

Here, we have gathered together 10 examples of internal communication within an organisation that never fail to make an impact.

30 ideas to engage your employees and transform your business.

RECOGNITION

Something as simple as acknowledging achievement will have an immediate impact on engagement levels. According to TinyPulse, when asked what leaders could do more of to improve employee engagement, 58% of respondents replied “give recognition”. Here are some internal communication examples that focus on just that:

#1 Employee Accomplishments

Don’t keep quiet about your employees’ achievements. Shout about them! It’s the simplest way to show staff that you value hard work and success. As the saying goes: “criticise in private, praise in public”.

What to include:

  • Recognise a project hero: someone who went the extra mile
  • Remember the juniors: if an assistant is excelling, tell everyone
  • Publicise promotions: who’s moving onwards and upwards
  • Sales champions: highlight the top salesperson every month
  • Extra-curricular: did someone speak at an event? Talk about it

Read our comprehensive guide and discover the seven essential steps to  improving employee engagement within your organisation.

#2 Team Accomplishments

It’s not just individuals who value praise. Recognising a team or a department as whole creates a sense of unity, as well as personal feelings of pride in a job well done. It’s also a great way to spread knowledge throughout the company.

What to include:

  • Innovations: Publicise and praise new ideas and ways of working
  • Improvements: Have IT improved the network speed? Celebrate!
  • Successes: If your customer care team received a compliment, share it

COMPANY NEWS

It’s pretty obvious you’ll want to tell staff about upcoming policy changes, or the latest sales figures. But don’t forget to include news that has a more personal angle as well. Some top-performing internal communication examples include…

#3 New Faces Profiles

Often overlooked, introducing new hires with a well-targeted internal communication has multiple benefits. Along with making the new employee feel welcome, it will also give that crucial ‘insider’ information that generates high engagement levels. 

What to include?

  • Photo, name, job title, department
  • A brief description of their role at the company
  • Their background and previous experience
  • Personal information such as hobbies and interests

#4 Event Announcements

Company events are fantastic opportunities to build on engagement. Make the most of it by building excitement before the event with a detailed event announcement. It will boost attendance and ensure success, whether it’s a major trade show or a summer BBQ.

What to include:

  • Date, time, location
  • Aim of the event (e.g. to raise funds for charity, to build the company profile)
  • Dress code (always appreciated for conferences, networking events etc.)
  • Partners (clarification on whether partners are included)
  • What to bring (confirm whether a contribution is expected)

INDUSTRY NEWS

Your company doesn’t exist in isolation. Your employees are not just part of a company, they’re part of an industry. By including industry updates in your internal communications strategy you’ll help staff to realise they are part of bigger picture.

#5 Company Successes

Everyone wants to feel they’re contributing to something important. Tell employees when your company makes a splash in the industry. Once employees realise their actions have an impact that is felt industry-wide, they’ll feel like agents of change. And that’s a powerful motivator.

What to include:

  • Positive media coverage: share breaking headlines about your company
  • Trending: Has a company tweet gone viral? Employees want to know
  • Events: Is your MD headlining at a conference? Major stand at an exhibition?

#6 Industry Bulletins

It’s not just your CEO who needs to keep abreast of industry news. All team members need to have access to the latest industry scoop. The key is to filter out the most relevant information so you’re not swamping them with daily news.

What to include:

  • Sources: Build a list of relevant news sources for the industry and share
  • Highlights: Don’t expect staff to read everything. Highlight the most relevant news
  • RSS reader: Consider an RSS reader such as Feedly to follow industry updates

KNOWLEDGE

Knowledge is power. When your employees have an in-depth understanding of their role and how it sits within the company strategy, you’ll have a workforce that’s performing at a high level. Here some internal communications examples that help to promote knowledge:

#7 Questions and Answers

Give employees a channel for asking questions and you’re guaranteed to get a good uptake. Often staff don’t ask questions as they are never prompted to do so. But you’ll discover there is a whole wealth of untapped queries just waiting to be asked.

What to include:

  • Internal communications app: Offers a digital version of the outdated suggestion box
  • Weekly opportunity: Make it a regular feature to submit questions
  • Pick the best: Feature answers to the best questions

#8 How-to-guides

Concise and accessible guides that focus on relevant work issues will always be read and appreciated. Whether they are shared through a blog post, an employee engagement app or via a company newsletter, how-to articles are a universally popular addition to company news.

What to include:

  • Productivity tips: time-management ideas and suggestions
  • Health advice: information on staying healthy at work
  • Guides on performing certain tasks: e.g. navigating the new expenses form

FUN

There used to be an idea it was called ‘work’ for a reason and fun was not part of the deal. Not anymore. In fact, fun is now an essential element and that requirement also extends to internal communications. Here are some examples to try:

#9 ‘Day-In-The-Life’ Stories

We’re all interested in the nitty-gritty details of our colleagues. Sharing the ins and outs of what Henry in Accounts actually does all day is actually a pretty fascinating read. It builds that essential insider knowledge and creates a sense of camaraderie.

What to include:

Some questions you could include in the interview, alongside that all-important photo:

  • Q1 How did you get to your current position?
  • Q2 What do you do in your job day to day?
  • Q3 Tell us a funny or memorable story you have from your time in your role
  • Q4 Tell us an interesting fact about yourself

#10 Fun Office Moments

Enjoy the lighter times. As long as you’re careful not to embarrass people, sharing entertaining happenings around the office can break down barriers and build friendships. A recent survey has found that having good friends at work leads to new levels of creativity and productivity. 

What to include:

  • Snap a photo: If there’s something fun happening, snap and share
  • Office events: Celebrate the silly moments as well as the successes
  • Share the joke: An internal communications app can include a channel just for fun

These examples of internal communication within an organisation highlight the need to keep your content interesting, relevant and varied. Keep these elements your top priority, and you’ll find your internal communications are read, absorbed and enjoyed.

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