Many organisations struggle to see tangible success from their employee engagement activities. To some, the idea of employee engagement is just a buzzword. For others, engagement simply means getting your message out to everyone. However you define it, improving employee engagement will help your organisation, and your people, thrive.
In our latest guide, not only do we help you define employee engagement in a way that makes sense to your business, we provide 7 simple steps to improving the quality of your engagement activity.
Why is Employee Engagement Important?
We explore the merits and challenges of employee engagement a lot. That’s because we believe there is a better way to connect staff to the organisations they work for – a way that gives employees work satisfaction and businesses increased output and returns on investment. Employee engagement is critical to this goal.
There is a wealth of evidence to support the view that engaged employees are happier, both at work and in their lives. When you’re engaged, you infuse everything you do with purpose and enthusiasm. And in a world where mental health and wellbeing is more important to staff and employers than ever, creating a culture of engaged staff has several business justifications.
Retain your top talent
A 2018 Korn Ferry Survey revealed that over 30% of employees changing jobs say boredom was the top reason why they are leaving.
The second most common reason (24%) was the fact that the work culture didn't fit the employee or their values. Keeping your employees engaged and motivated will help you maintain a high levels of skill and expertise.
Boost business productivity
Employees who are engaged are more productive than those who aren’t. 21% more productive, in fact, according to one study. While it may be a challenge to attribute employee satisfaction to increases in productivity in your organisation, the fact remains that it is an important factor.
Lower absentee rates
Organisations with engaged workers have 37% lower absentee rates. According to the CBI, engaged employees only take 2.69 sick days a year. Disengaged staff take 6.19, almost 3 times as much!
Innovation and agility
Part of being engaged is the desire to go the extra mile. Not only does this encourage greater innovation, it means you can rely on your people when challenges arise. In today’s competitive and uncertain environment, it’s more important than ever to differentiate yourself from your competitors and be ready to respond to challenges effectively.
What’s contained in the guide?
In our guide, you’ll discover:
Seven best practices to help you improve how your business delivers engaging experiences to your workforce. From simply listening to your people to developing a long-term strategy, these seven easy-to-action tips will help improve engagement across your business.
A definition of employee engagement. Defining employee engagement is challenging because it means something different to everyone.
Why employee engagement is so important. Discover why so many organisations are making employee engagement a key strategic issue.
Tips for measuring employee engagement. Can you measure happiness and satisfaction? Yes, you can, thanks to a holistic approach and one or two tried-and-tested means.
How to use data to improve engagement further. Create lasting engagement for your employees by learning from your efforts and applying your findings.
Find out more
Employee engagement is a challenge for all sorts of organisations, from local authorities to enterprise businesses and SMEs. If you’d like to find out how to improve your employee engagement activities, read our latest guide.